The battle to try combat hearing loss is ongoing not just for those who suffer from it, but for charities and researchers trying to create the latest and greatest hearing aids.
Thankfully there constantly seems to be people attempting incredible stunts and feats, all for the good of various charities and people who have to suffer with deafness.
The latest person to embark on a fundraising quest is Rachel Shenton, the actress who plays Mitzee in the Channel 4 soap Hollyoaks.
Rachel ascended the BT Tower in London in order to support the charity Action On Hearing Loss, having experienced first-hand just how damaging deafness can be.
Her father's lost his hearing when she was just a child and, as a result, Rachel even trained as a British Sign Language (BSL) interpreter to help understand and communicate with him.
She was joined by a number of other fundraisers at the event, which is designed to celebrate the various projects that aim to improve the day-to-day lives of the deaf and hard of hearing.
The 24-year-old has since volunteered her time for a whole host of activities in support of the deaf community ever since.
She said that although climbing the tower was a great experience, she got more of a kick out of knowing that it would help those who suffer from hearing loss.
"I was quite young when my dad lost his hearing," she explained, "which inspired me to train in BSL as an interpreter and work within the deaf community."
"Action on Hearing Loss is a charity that shares my passion to improve the lives of people who are deaf or hard of hearing."
Around six million people currently suffer from hearing loss in the UK, according to the charity, which shows the scale of the problem.
If you think you may be part of the number or just want to ask some questions, then our expert audiologists are here to help.