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Our Vision and Values

Heartfelt service, compassionate care

Our vision

  • We’re here to help more people live life as fully as possible
  • We believe everyone has the right to personalised and thorough eyecare, delivered with genuine care
  • We’re growing our business by attracting the best people to work as partners
  • By acquiring new practices, franchising and entering shared ownership ventures, we take a considered approach to expansion
  • As we grow, we will stay true to our ethos of being a group of inter-connected, independent practices, who understand the communities they serve and want to make a difference to the lives their customers lead

Our vision will take us to exciting new places but we won’t stop there. Our ultimate goal is to drive, shape and secure the future for independent Opticians and Hearing Care experts. Giving customers the clinical excellence they expect and the heartfelt service they deserve. It’s not just about what we do, but how we do it.

Ready to join us?

Our values

Take a look at the values that bring us together; they are at the heart of everything that we do:

  • We support one another and reward the exceptional
  • We are with our customers for life
  • We continuously look for ways to improve
  • We work together as a team to grow the enterprise
  • As partners, we all take ownership
  • We go above and beyond

Our purpose

We put our heart and soul into helping customers live their lives to the full. We care that each person is examined in the most thorough and caring way possible.

We give you the time and professional freedom to understand each customer’s needs, so you can learn about their lifestyle and advise on completely personalised solutions to protect their eyesight and hearing.

It helps when you are working in a state of the art practice with advanced technology like OCT and Optomap at your fingertips. Plus, the results are even more satisfying when you are working alongside fully-qualified Dispensing Opticians who know just how to fulfil the prescription (no matter how complex).

For us, the customer journey is all about care – delivering clinical excellence through brilliant technology, all rooted in a deep understanding of each customer’s unique lifestyle – and delivered by amazingly passionate, caring and fully qualified staff.

Our unique DNA

What drives us? The same compelling vision, supported by our independent values – Listen, Empathise, Educate, Delight.

To see. To hear. To live – for life.