Digital Lead

  • Location: Farnham
  • Employment Type:
  • Job Code: TBC

Posted: Aug 24, 2021

Leightons and The Hearing Care Partnership are excited to introduce a brand new role to the business.

The Digital Lead will lead and own the digital presence online moving both Leightons and The Hearing Care Partnership to be more progressive and digitally focussed and ultimately give the customer the best on and offline experience. Along with the Marketing Director and team take responsibility for customer acquisition and retention through digital channels UX, CRM, paid and other performance channels.

Requirements

  • Above all be a strong, visible, digital champion within the business, sharing knowledge and skills to help transition the business to a more digital world
  • Champion the UX of each website to create an engaging experience that not only move patients through the funnel but engage and inform
  • Recommend and the implement changes to website both UX, UI and content
  • Scope, brief and launch CRM app as directed by the leadership team
  • Manage and review as appropriate development agency making recommendations
  • Drive brand awareness in the digital space to create productive optical and hearing appointments and lead generation
  • Manage, monitor and proactively optimise digital marketing channel, making recommendations to improve experience and ROI
  • Develop the CRM journeys utilising insights and data to support positive outcomes
  • Continually monitor and manage traffic and conversion to achieve targeted goals
  • Create KPI weekly and monthly reporting suite to present to the senior leadership team including ROI
  • Drive traffic and conversion on the site, be the expert on the numbers and the impact on the business
  • Be up to date and current on best practice and new technology relevant to the business
  • Develop, implement and manage digital marketing campaigns in conjunction with off line campaigns that are created
  • Understand, make recommendations and take appropriate actions to ensure that Optical and Hearing appointment targets are met

Benefits

27 Days Holiday

Private HEalthcare

Pension Scheme

Excellent Discount on products and services

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