

Oticon Own, launched in 2022, represents a significant advancement in custom hearing aid technology. Designed for mild to severe hearing loss, these devices offer personalised sound experiences tailored to your unique ear shape. Available in five styles and various natural skin tone colours, Oticon Own combines discreet design with exceptional hearing support.
In March 2025, Oticon unveiled the Oticon Own SI™, a premium upgrade to the popular Oticon Own series. Featuring the cutting-edge Sirius processing chip, first introduced in Oticon Intent, this model takes sound clarity and user comfort to new heights. With BrainHearing™ technology and a more compact design, Oticon Own SI delivers enhanced sound processing while maintaining its discreet in-the-ear (IIC and CIC) styles. It is ideal for users seeking the highest level of technology in a custom hearing aid.
What is Oticon Own?
Oticon Own is designed with cutting-edge BrainHearing™ technology, it works to process sound the way your brain naturally does, giving you a more natural and effortless hearing experience. Compared to previous Oticon models, Oticon Own offers enhanced clarity, improved speech understanding in noisy environments, and a truly personalised fit.
This range is available in four different styles, including a completely invisible in-the-canal (IIC), completely-in-canal (CIC), in-the-canal (ITC), in-the-ear (ITE). While not rechargeable, the Oticon Own uses compact and long-lasting batteries that keep you connected for extended periods.
Key features of Oticon Own
- MoreSound Intelligence™: Scans and analyses the full sound scene 500 times per second, delivering clear, detailed sound in a variety of environments.
- Deep Neural Network: Trained with 12 million real-life sound scenes, it recognises and processes a wide range of sounds, supporting your brain’s natural way of interpreting audio.
- MoreSound Amplifier™: Balances and amplifies sounds while preserving their details and contrasts for a natural hearing experience.
- MoreSound Optimizer™: Proactively eliminates whistling sounds to prevent feedback before it happens.
- Completely invisible design: Oticon Own IIC is invisible in 9 out of 10 ears, providing patients with a discreet hearing solution.
These features work together to provide Oticon Own wearers with an enhanced ability to engage in conversations, enjoy music, and navigate complex sound environments with ease and confidence.
Unique Features of Oticon Own SI
The Oticon Own SI™ introduces groundbreaking advancements in hearing technology:
- Sirius Processing Chip: Provides superior sound clarity and dynamic adjustments in real-time.
- Compact Design: Available exclusively in IIC and CIC styles for ultimate discretion.
- Next-Generation DNN 2.0: Always-on processing for improved sound quality, noise suppression, and speech clarity through the use of an embedded Deep Neural Network (DNN).
- BrainHearing™ Benefits: Advanced BrainHearing sound processing technologies deliver enhanced benefits.
- SuddenSound Stabilizer: Detects and controls sudden sounds, making them audible but not uncomfortable or disruptive.
Book our free services
At Leightons, your hearing health matters to us. That's why we offer comprehensive, free hearing assessments for adults. Our expert audiologists use state-of-the-art equipment to evaluate your hearing health thoroughly. Regular hearing tests are crucial for maintaining your auditory health and catching any changes early.
When you choose Oticon Own through Leightons, you’ll benefit from full hearing care support, ensuring your hearing aids perform at their best throughout their lifespan.
How much is Oticon Own?
At Leightons, we believe in providing more than just hearing aids. That's why we offer Oticon Own as part of our complete hearing care packages. These packages include expert fitting, aftercare, and ongoing support to keep your devices performing optimally.
To make your purchase more manageable, we offer our Hear Now Pay Later plan. This flexible payment option allows you to spread the cost of your Oticon Own hearing aids over 10 months, making better hearing more accessible than ever.
FAQs
Oticon Own is designed for mild to severe hearing loss, offering versatile solutions for a range of needs.
No, Oticon Own uses replaceable batteries that are long-lasting and easy to manage.
Yes, Oticon Own supports direct connectivity to smartphones and other devices, enabling streaming and calls.
Colour: Available in skin tone colours
Brand: Oticon Hearing Aids
Type: Completely In Canal CIC Hearing Aids, In The Canal ITC Half Shell Hearing Aids, In The Ear ITE Full Shell Hearing Aids, Invisible In Canal IIC Hearing Aids