On the stalls of Portobello Market in 1973, three brothers, Nitin, Arun and Milan Shah, began selling denim goods to the fashionistas of London’s West End – Pepe Jeans London was born.
Fast forward almost 50 years, Pepe Jeans London is now established as one of the world's leading denim and casual wear brands, creating iconic looks for the creatives among us. Pepe Jeans’ ethos is to give their wearers the foundations to exude self-confidence, uniqueness, and authenticity, and it’s this ethos that is emulated in their eyewear.
Throughout the years, Pepe Jeans has been represented by a whole host of creatives and emerging models, including a young Kate Moss, Sienna Miller and even football legend Cristiano Ronaldo. Currently heading up Pepe Jeans latest campaign is model Brooklyn Beckham, who is working with the brand to bring to life their “wiser future” campaign
Internationally acclaimed for its fun fashion collections and contemporary denim wear, Pepe Jeans London has brought a breath of fresh air to its eyewear collections. Pepe Jeans Eyewear packs a punch, employing a collision of colours with directional eyeshapes and the freshest of finishes, creating glasses and sunglasses for the “young at heart”.
The Pepe Jeans sunglasses collection sees the alternative take on the traditional: vintage-inspired shapes are given a 21st-century makeover, creating statement pieces that wouldn’t look out of place on the catwalk or roaming the urban streets of London.
The Pepe Jeans glasses and sunglasses range has it all, offering a great selection of frames in both masculine and feminine styles.
Pepe Jeans London also cater for our younger audience, creating their eyewear for “all the cool mini me’s out there”. They know that kids these days are just as fashion conscious as we are, so their range of kids glasses and sunglasses captures the same fresh looks as the adult collection does, but in a much smaller size.
Discover Pepe Jeans at Leightons
Our range of Pepe Jeans glasses and sunglasses can be viewed at selected practices. To find out where your nearest practice is, call our Dedicated Patient Support team on 0800 40 20 20 or find your nearest practice online.
Noticed a change in your eyesight? Why not book an eye test to see whether your prescription has changed?