A real sense of independence

Ian, Tom and Margaret Wolfenden, creators of Wolf and Wolf Cubs Eyewear, have over 50 years of experience in optics collectively, gaining a trusted reputation within the market. As an independent family brand they have designed an innovative kids range of frames that offer high quality, all in lightweight materials.


Using high-quality materials, Wolf focus on comfort within their designs and aim for frames that feel lightweight when worn. Focussing on ergonomics Wolf want to ensure that their frames fit perfectly to allow for optimal comfort, letting kids be free to run, play and jump as much to their hearts desire.

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As a long-standing, family run business Wolf Cubs supply exclusively to independent opticians, priding themselves on their family values and support of other independent businesses. Their passion is creating stylish and high-quality frames for the whole family. With the idea of family being a big part of the Wolf brand, they offer frames for both adults and children so that every family member can enjoy and feel good in their glasses.

The Wolf Cubs collection is one they are particularly proud of, with sizes suitable for kids to teens, modern styles and lots of colour choice, this range is great for the younger generations. In their Wolf Cubs collection they do not sacrifice comfort for style, maintaining the same ergonomic and comfortable designs for kids, while keeping the designs fun and on-trend. The Wolf Cubs range is released with new models at least three times a year to keep up with kids ever changing trends and tastes.

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To view our full range of Wolf Cubs glasses and sunglasses simply contact or visit your local branch stocking the range and our fully qualified dispensing opticians will be more than happy to help. Why not also book an eye test to see whether your eyesight or prescription has changed?